At BITKRAFT, we strive to invest in companies that don’t just ride the wave, they shape it. Our investment in GameRamp reflects that conviction. In an industry where the lines between content, technology, and user behavior are constantly shifting, GameRamp is building the infrastructure that mobile game studios need to survive–and thrive.
Reimagining Mobile Publishing with AI
GameRamp is pioneering an AI-native live operations platform that tackles the toughest challenges in mobile game publishing: scaling user acquisition, predicting revenue with precision, and optimizing monetization across the lifecycle of a game. It’s not just about smarter marketing; GameRamp is building the backend brain of modern publishing.
Their platform enhances campaign targeting, automates monetization strategies, and delivers real-time insights that empower studios to iterate faster and more intelligently. The vision is bold: to become a full-stack publishing solution that brings the speed, agility, and margin efficiency of SaaS to the mobile games market.
Founders with an Edge
What gave us conviction in GameRamp wasn’t just the product, it was the team building it.
Co-founder Vivek Ramachandran, who leads finance, studio relations, and business development, brings a rare mix of operational and investment experience. Before founding GameRamp, he led AI and consumer tech investments at Z47, a global multi-stage VC fund, and previously drove live-ops monetization and emerging market expansion at Electronic Arts and Big Viking Games. An active angel investor and former SaaS founder with a deep background in data and machine learning, Vivek brings a strategic lens to every facet of GameRamp’s growth.
“Studios today are being asked to compete like top-tier publishers but without the tools, capital, or expertise,” Vivek notes. “We’re building GameRamp to bridge that gap. Our platform is designed to let small teams punch above their weight by automating the operational heavy lifting of scaling and monetizing games.”
On the product and technology side, Co-founder Sashank Vandrangi leads GameRamp’s vision. Sashank has scaled complex systems before—most notably at Mobile Premier League (MPL), where he led high-impact product and data teams across multiple regions. At King, he held a feature lead role, securing a patent in product innovation while translating competitive insights into successful features. His background also spans consulting at BCG, where he focused on product strategy and pricing for major tech and media clients.
“We’re applying the discipline and tooling of modern SaaS to the creative chaos of mobile games,” says Sashank. “Our goal is to reduce guesswork and make advanced publishing capabilities accessible, repeatable, and scalable so that developers can focus on building great games.”
Why Now: Timing Meets Tailwinds
The timing for GameRamp couldn’t be more opportune. Mobile games generate over $120 billion annually, with IAP-driven titles representing the lion’s share of that value. Yet rising user acquisition costs and increasingly complex monetization mechanics are squeezing margins and slowing down promising studios.
Many mobile games teams lack the expertise or resources to implement LiveOps or forecast LTV with confidence. GameRamp addresses this “mid-tail” opportunity head-on with a capital-efficient model that levels the playing field. Their platform gives smaller studios the same firepower as the top publishers but without the overhead.
As BITKRAFT Partner Anuj Tandon puts it: "GameRamp represents a pivotal shift in how mobile games can achieve scale and profitability. The team's deep understanding of live operations, combined with their AI-first mindset, positions them to solve one of the most critical bottlenecks in the mobile gaming ecosystem."
Looking Ahead
GameRamp is not a service provider. It’s a software platform that scales with its customers. By removing the operational drag and guesswork from publishing, it enables studios to move faster and test smarter.
We see GameRamp as a category-defining company. We’re thrilled to partner with Vivek, Sashank, and the GameRamp team on their mission to reimagine mobile publishing for the AI age.
