Though the rise of Web3 and Blockchain technologies has created many opportunities for new approaches to game design, games development, and digital asset ownership, when it comes to user acquisition (UA) the fundamental problem to be solved remains unchanged: maximizing player lifetime value (LTV) while minimizing customer acquisition costs (CAC).

Ethereum currently has the strongest network effects of any smart contract layer 1 blockchain. Relative to other blockchain ecosystems, Ethereum has more developers, tooling and infrastructure. Despite its limitations, it continues to be a popular choice for founders looking to build games, NFTs, and Metaverse dapps. If these are going to become an integral part of our lives, the underlying infrastructure has to be extremely secure, resilient and resistant to bad actors.