A thesis at BITKRAFT has been that the next generation of breakout Web3 games won’t just be financialized versions of existing genres but experiences that are optimized through onchain rails. We look for teams that unlock entirely new player behaviors, blending entertainment with high-stakes economic consequences to create something genuinely novel.

Cambria is defining this category. They are building a "risk-to-earn" MMORPG that merges the deep, nostalgic gameplay loops of titles like Old School RuneScape (OSRS) with the adrenaline of real-value wagering and high-risk speculation.

We think this goes beyond games: it’s a digital economy with teeth. This element of real-world consequence is vital for creating "sticky" games, echoing the ethos of titles like EVE Online, where the high stakes are integral to player engagement.

As such, we are excited to double down on our partnership with them in their latest $2M strategic round led by us and SkyMavis as they enter their next phase of growth.

The Vision: "Method to the Madness"

The "play-to-earn" model of the last cycle often failed because it turned gaming into a job. Cambria is focused on "risk-to-earn," a model driven by adrenaline, social signaling, and genuine skill. The vision creates a unique resonance between high-risk crypto speculators ("degens") and hardcore gamers, a massive audience overlap that has historically been underserved.

The ecosystem is anchored by interoperable products that feed into one another:

• Gold Rush: A browser-based 2D MMO where players compete for limited resources. The stakes are visceral: players craft gear and enter open-world zones where dying means losing real assets, and surviving means capturing them.
• Duel Arena: A high-volume PVP environment facilitating onchain wagering, which has already become a staple for competitive liquidity in the space.
  
  

As BEN.ZZZ, the Founder of Cambria, describes the mission:

"We are building the quintessential nostalgic degen game. There is a massive overlap between high-risk speculators and former MMO players that has been completely ignored. We are building a world for them, where the economy is real, the stakes are high, and every battle actually matters."

The Team: Cult Leaders & Operators

In this sector, community is not just a marketing channel; it is the moat. What sold us is the team’s combination of cultural fluency and operational rigor.

BEN.ZZZ has demonstrated a distinguished ability to navigate the chaos of crypto-native culture. He doesn't just observe the community; he leads it. He has built a fanatical following by shipping fast and embracing a Go-To-Market strategy that taps into the tribalism of the audience. He understands that in a high-stakes world, the developer needs to be as invested as the players. Cambria’s community engagement is a testament to this ethos: For instance, their October 2025 NFT sale minted out for 300 ETH (roughly $1M) near instantly, despite negative market momentum elsewhere.

Helping to further BEN.ZZZ’s vision is Jensen L. as COO, who brings the operational stability and financial diligence required to scale a project handling millions in volume. BEN.ZZZ and Jensen L. lead a crypto-savvy, high performing tech team that has continued to execute impressively on the company’s vision, in which we have long believed.

Why Now: Escape Velocity & Real Metrics

In a market often defined by "coming soon" roadmaps and whitepapers, Cambria is live and putting up numbers that rival fully matured protocols. They have found Product-Market Fit with a high-ARPU (Average Revenue Per User) audience that is incredibly sticky.

• Battle-Tested Volume: Duel Arena recently boasted $25M wagered in 2 months over 1M+ duels, escrowed 100% onchain. Overall, Cambria has handled $150M+ in onchain volume to date, proving the infrastructure can handle high-frequency, high-value transactions without buckling.
• Stickiness: Season 2 of Gold Rush broke records with over 4,500 concurrent players risking $800k a week, an 8x increase from Season 1.
• Conversion: The conversion from total players to paying players in early tests was approximately 26%, a staggering metric for free-to-play economies that signals deep value alignment.
  
  

Carlos Pereira, General Partner at BITKRAFT, summarizes our conviction in the latest round:

"Cambria is one of the very few crypto games in the market with proven Product-Market Fit supported by a battle-tested economy. By leveraging the 'Onchain RuneScape' narrative, they are tapping into a deep well of nostalgia while adding the financial stakes that the crypto-native audience craves. This is the right team, with the right product, at the right time."

Piers Kicks, Venture Partner at BITKRAFT who brought Cambria into the portfolio, said this:

“Having spent extensive time with the team, we’ve seen the method to the madness firsthand. Cambria is hitting escape velocity by tapping into the massive, underserved overlap between high-risk speculators and hardcore gamers. From Day 1 we have believed in the future of onchain gaming Cambria seeks to create, and they’ve continued to deliver on that dream.”

Partnerships and The Road Ahead

We co-led this strategic round alongside Sky Mavis, the creators of Axie Infinity and the Ronin network. This partnership is highly strategic: Cambria will be the first multi-chain game on Ronin, gaining access to the deepest liquidity of active gaming wallets in Web3.

The fresh capital will fuel the expansion of Crownlands, a persistent, fully onchain world where guilds will battle for territory and control. This expansion moves the game beyond individual duels into complex macro-economic diplomacy and EVE-Online style mass destruction of assets.

Cambria is establishing that when you give players real stakes, you get real engagement. We’re proud to back them as they build what we believe to be the future of MMOs in Web3.

This content does not constitute advice or a recommendation or offer to sell or a solicitation to deal in any security or financial product. It is provided for information purposes only and on the understanding that the recipient has sufficient knowledge and experience to be able to understand and make their own evaluation of the proposals and services described herein, any risks associated therewith and any related legal, tax, accounting or other material considerations. 

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