Hulp

Hulp is targeting working couples and busy households across India’s top cities. The product combines a dedicated human PA with an AI layer that helps route and automate everyday tasks, from travel bookings and insurance to home repairs and household coordination. The company’s core thesis is that high-income households lose meaningful time and energy to fragmented, repetitive, and frankly irritating life administration. Rather than offering another premium concierge service, Hulp aims to become a single point of contact that can coordinate across multiple vendors, manage execution, and build context around each household over time.