Blended and Dynamic In-Game Advertising


Tel Aviv, Israel


  • Itamar Benedy (CEO)
  • Ben Fenster (CPO)
  • Michael Badichi (CTO)

Bringing real-world brand advertising into video games. is an in-game advertising platform that brings the sophistication of advertising into video gaming and esports. The Blended In-Game Advertising solution seamlessly integrates non-intrusive ads into the gameplay. With Anzu’s state-of-the-art programmatic technology and real-time data, brand advertisers can deploy real-world ads in IAB-recognized formats through exclusive inventory of top video games that promise brand safety and ad variability. Anzu connects advertisers with 2.6 billion gamers by immersing non-disruptive brand ads inside video games across platforms.